(941) 303-7211 ◊ Fax: (941) 295-7462
Serving Englewood & Venice Area by Appointment • firstname.lastname@example.org
You only get one chance to make a first impression! A well designed logo is vital for any business, club or
organization. Every time you hand out a business card, your logo should be the first thing they see to connect you with your brand.
Coca-Cola, Marlboro, and Microsoft. All household names and all have logo's recognized around the world.
But each of these corporations logo's are simply their names in unusual fonts and characters. Obviously, none of these companies
paid big bucks for someone to just set their name in an off-the-shelf font. Each character was manipulated "just right"
to become the logo that is commonly recognized.
Of course a logo doesn't have to be text based. Some logos are strictly graphical in nature, and not informing
the viewer at all of what the company actually does. Look at Apple Computer for instance. When you see their logo on something,
you know it is some sort of tech device. But you only know this because you have heard of or seen other Apple products.
If Rip Van Winkle just woke up and saw the Apple logo, he would have no idea what that company produces. Your logo does not have
to reveal what your company does visually to be effective, but your brand does need to be somewhat popular in your chosen field
to be recognized as a trustworthy leader if you take this approach.
Surprisingly, few logos actually give the viewer a first-time impression of what it is exactly a company
does. The logo for Major League Baseball tells you they have something to do with baseball, but the word “League” tells you what
that something is. Most logos fall into this category. Combining text with a graphic. Take the Burger King logo for example.
The word burger tells you what they do, but you still don't know if they sell frozen meat or cooked meat. Placing the name between
two buns tells you that their product is ready for hungry employees.
Some logos of this style still only give hints, but yet are very effective at their intended message. Take
the Fed-Ex logo for instance. Their logo is once again just unusual characters squeezed together. But look closer and you
can see the genius in the design. Between the “E” and the “X”, there is a natural forming arrow that appears. By squeezing the
letters together the graphic artist made this arrow more prominent. So although the word Fed-Ex does not reveal what they do,
the arrow does tell you that this is a company on the move somehow.
Just a side note, the creator of the Fed-Ex logo was Rob Janoff, who also designed the Apple logo. If
you don't feel you can quite afford Rob’s services, then see us. All of our logos are only $99! Upon acceptance of our proposed
design, you will be given your logo in various high-resolution formats for your advertising and printing needs.
Below is some of our work
All Logos are only $99
Plus, you have access to your paid artwork
anytime you need it.